DETOX Our FUTURE GREEN PEACE Does HUNGER GAMES Style Anime To Get the Message Across

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Posted on: December 5th, 2012
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I wasn’t a fan of The Hunger Games, but clearly it made an impression on Environmentalist group Greenpeace as the organisation has released a new video as part of its ongoing Detox Our Future campaign featuring a trailer for a Hunger Games type dystopia in an anime style.

Their latest campaign is aimed at trying to stop industries from poisoning waterways around the world with “hazardous, persistent and hormone-disrupting chemicals.”  and the campaign, which was launched in July 2011 hoping to draw attention to alleged links between textile manufacturing facilities causing toxic water pollution in China and many of the world’s top clothing brands.

With the slogan TOXIC IS SO LAST SEASON

Detox Our Future Green Peace Blurb reads:

They say you can tell next season’s hottest trend by looking at the colour of the rivers in Mexico and China. But it doesn’t have to be this way. Around the world, hundreds of thousands of people are calling on brands to make fashion that doesn’t cost the Earth. Just this week, the world’s largest retailer ZARA committed to clean-up their supply chain after over 320,000 people joined the campaign calling on the brand to Detox.

Nike, Adidas, Puma, H&M, M&S, C&A, Li-Ning and Zara are among the big name brands who have committed to Green Peace Detox Our Future campaign, in response to the growing international campaign, and the organisation are pushing for more. The new animated video is a collaboration with Free Range Studios and animation from China-based Animaster Animation. According to Greenpeace creative director Tommy Crawford, the video

“was designed to speak both to our own supporters, but also a broader audience in order to raise awareness of the fashion industry’s toxic addiction.”

I wonder if it will, or instead just be admired as a nice piece of dystopian Anime?

 

Source: I09

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