5 Things DC Should Learn From Marvel’s Movie Success

Posted on: May 17th, 2012

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We’ve all watched Avengers now, haven’t we? Everybody has a favourite line, favourite character, and favourite kick-ass moment, of which there were plenty. It’s almost hard to believe five years ago, when Marvel was promoting Iron Man, an Avengers flick was more or less a pipe dream.

You really have to admire what they achieved; in a few short years they’ve created arguably the biggest film franchise in the world.


More importantly for the studios, it’s a money making machine!

But let’s not forget, the Distinguished Competition had a Justice League film in their sights before all that. It even had a full cast (of unknowns) and a director in the form of George Miller. Unfortunately, it all fell through for a myriad of reasons, much to Marvel’s gain.



Last year, while DC was working on The Dark Knight Rises and Man of Steel and cough, promoting Green Lantern, Dan DiDio let slip that they had dusted off their plans for Justice League and were moving forward with it yet again. With that in mind, on the heels of the Avengers success, let’s examine what they can take from Marvel’s box office triumph.


5: Don’t Be A Copycat

Part of Marvel’s success was that they constructed their own world in which super heroes have their own adventures as well as joining forces every once in a while. The benefits of this are threefold. First, it gave Joe Multiplex a chance to become familiar with the characters before they unite against a common threat. Second, it showcased the acting chops of whoever’s playing “MY FAVOURITE SUPERHERO” so the nerds would follow them through to the cross-over and be excited to see them there.


Ahem….except Bruce Banner….I wonder who’ll play him next?

Third, you can’t measure how cool it is to see Tony Stark and Captain America interacting with each other! Before this, all we had was that bit in Spider-man 2 when they mention Doctor Strange!!!


“I’m still waiting for my own movie you know!”

It would still be cool to see the dream team of Bale’s Batman, Cavill’s Superman and for nerd points, Ryan Reynolds Green Lantern, onscreen together and kicking ass, but Christopher Nolan made it clear that he has no interest in combining his projects in a superhero smack-down. Fair enough. There’s no need for them to completely copy the other team’s tactics, and honestly, it’s probably too late for that method anyway.

Other franchises will probably mimic the “blend-them-all-into-one” approach (Fast & Furious meets the The Transporter, anyone?), but it would suit DC better to reverse-engineer it. Make Justice League as a starting point, and then if it works, give the Leaguers their own films off the bat of that. You’re going to make more Batman and Superman films anyway, what better way to test the skills of the new actors?



4: Don’t Make The Superfriends


And we’re the 5 best friends……… that anyone could have.

In the film, the Avengers don’t just show up, shake hands and go for coffee. They’re all people of different backgrounds, attitudes and egos, thus, before they get down to any Avenging, they have to learn to get along. That’s something that Justice League should absolutely apply to its own characters. You can’t expect Batman to enjoy being in the company of moralistic Supes, they’re just fundamentally different.


“My cape looks better, you pampered rich boy!”

The New 52’s Justice League title is a great example of this. The bulk of the first issue revolves around Batman and Green Lantern being passive aggressive toward one another and it just feels…natural. Every new member’s appearance is met with suspicion and surprise, so when the full roster does assem-I mean, come together, its all the more gratifying to see them working as a team.

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Author Info Comments
  • Rob

    Disagree about Ryan Reynolds, he was a great GL. The problem with that movie was a weak script, the way they ruined Parallax, the obvious attempt to copy Iron Man in tone, and wrong director (though a good director, I don’t think Campbell was the right man for the job).